Category: Online Marketing

Case Study: How Deepblue Digital Boosted DARE Studios’ Google Rankings by 190 Positions

Bar graph illustrating Google rankings for DARE Studios, showing a +190 position increase, with color-coded segments for ranking ranges from 1-3 to 51+.

At Deepblue Digital, we’re passionate about helping creative businesses like DARE Studios grow their digital footprint — and the results speak for themselves. Over just 10 months, we helped DARE achieve a +190 position increase across key search terms on Google. From studio hire to ecommerce photography, our strategy transformed their online visibility and search […]

New Web Design Parties for My Princess

Princess character selection for children's parties featuring a glamorous princess and a character named Autumn, with the "Parties for My Princess" logo and tagline "Where Dreams Come True."

Website Reskin and SEO Strategy for Leeds-Based Party Business Deepblue Digital, experts in Web Design, Web Build, and Digital Marketing, recently completed a full website reskin and functionality update for one of our valued clients, Hayley, the founder of Parties for My Princess. Based in Leeds, Hayley runs a fast-growing children’s entertainment business, offering princesses, […]

Three Hours per Month – 12 Month SEO Plan

SEO diagram with keywords like "optimize," "rank," "position," "pages," "content," "links," and "blog," centered around the word "SEO," illustrating advanced SEO strategies.

Here’s a 12-month SEO plan tailored to a 3-hour-per-month schedule. The plan is designed to gradually improve your site’s visibility, focusing on high-impact actions each month. Month 1: SEO Audit & Quick Wins Time Allocation: 1 hour: Conduct an SEO audit (tools like SEMrush, Ahrefs, or Screaming Frog). 1 hour: Fix technical issues (broken links, […]

Fluctuations in Clicks Google Adwords Campaigns

Ad campaign concept illustration with upward trend graph, keyboard, coffee cup, and various marketing icons, representing digital marketing strategies and Google Ads performance.

Fluctuations in clicks when using Google Ads can result from various factors, which can be broadly categorized into changes in the competitive landscape, variations in user behavior, technical issues, and changes in the ad campaign itself. Here are some detailed reasons for these fluctuations: Competitive Landscape 1. Competitor Activity: If competitors increase their bids or […]

Avoid Losing Ranking When Creating a New Web Design

New website design graphic featuring a computer screen displaying vibrant images, with text emphasizing the importance of maintaining Google ranking and website authority during redesign, highlighting steps like setting up redirects and updating XML sitemap.

Website Design and Redesign Redesigning Pros and Cons Redesigning your website can be a transformative move for your online presence, but it must be approached with caution to avoid detrimental impacts on your Google ranking and site authority. A website’s ranking and authority are built over time through consistent effort in content creation, SEO optimization, […]

Google AI mistakes with pizza glue and rock eating

Pizza glue bottle dispensing sauce on pizza dough, hand and spoon visible, highlighting AI search errors related to food.

Glue Pizza and Eat Rocks: The Virality of Google AI Search Errors In an age where artificial intelligence (AI) plays a crucial role in our daily lives, we often take for granted the accuracy and reliability of AI-driven services. One of the most prominent examples of AI integration is Google Search, a tool billions of […]

Ranking on Page One for SEO Leeds

Silhouette of a person standing triumphantly on a rock against a blue sky, symbolizing success and achievement in digital marketing and SEO strategies.

Deepblue-digital’s SEO Triumph: A David vs. Goliath Story ranking on page one for SEO Leeds. Innovative SEO Ranking Tactics In the fiercely competitive arena of SEO, Deepblue-digital, a modest agency from Leeds, has defied the odds and clinched a spot on the highly coveted first page of search engine results by ranking on page one for […]

The SEO Dilemma: Why Digital Marketers Must Think Beyond Keywords

Person in red jacket standing on rocky ledge, gazing into clouds with text overlay: "The SEO Dilemma: Why Digital Marketers Must Think Beyond Keywords," emphasizing the need for innovative SEO strategies beyond traditional keyword optimization.

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has long been hailed as the holy grail for achieving online success. But here’s the harsh truth: relying solely on keyword optimization is akin to building a house on shaky ground. It’s time for digital marketers to wake up and smell the coffee – […]

Unveiling the Truth: Why Your SEO Strategy is Doomed Without Digital Marketing Integration

Shrimp and crab in underwater scene, showcasing their interaction in a marine environment, emphasizing the symbiotic relationship in digital marketing strategies.

In the digital landscape’s fast-paced realm, the symbiotic relationship between SEO and digital marketing is undeniable. Yet, many businesses continue to segregate these two critical aspects of their online presence, inadvertently sabotaging their own success. Let’s be honest: implementing a robust SEO strategy without integrating it seamlessly into your broader digital marketing initiatives is akin […]

Promoting Digital Inclusion: Disabled Access to Websites under UK Law

Blue keyboard key featuring a wheelchair accessibility symbol, representing digital inclusion and compliance with UK laws for disabled access to websites.

Promoting Digital Inclusion: Disabled Access to Websites under UK Law In the modern digital landscape, websites serve as gateways to information, services, and opportunities. To ensure that this virtual realm remains equally accessible to everyone, including individuals with disabilities, the United Kingdom has established legal frameworks mandating disabled access to websites. These legal provisions are […]