- Local search: People are searching for businesses or services near their location, so it’s important for businesses to optimize their Google My Business listing and include location-based keywords in their website content and metadata.
- Product or brand-specific searches: People are looking for information on specific products or brands, so it’s important for businesses to include product and brand-related keywords in their website content, meta descriptions, and product descriptions.
- Informational queries: People are searching for information on a wide range of topics, so it’s important for businesses to provide informative and useful content on their websites that answers common questions and addresses popular topics related to their industry.
- Navigational queries: People are searching for specific websites, so it’s important for businesses to have a strong brand presence online and make sure their website is easy to find and navigate.
- Commercial queries: People are looking to make a purchase, so it’s important for businesses to include calls-to-action, product information, and pricing information on their websites to encourage purchases.
It’s also important for businesses to stay up-to-date with current SEO best practices, as search engine algorithms are constantly evolving and what works today may not work tomorrow.
