At Deepblue Digital, we’re passionate about helping creative businesses like DARE Studios grow their digital footprint — and the results speak for themselves. Over just 10 months, we helped DARE achieve a +190 position increase across key search terms on Google. From studio hire to ecommerce photography, our strategy transformed their online visibility and search performance — not just for traditional search, but for AI-powered platforms like Google SGE and Bing Copilot.
The Client: DARE Studios, Leeds
DARE Studios is a 4000 sq ft creative production facility based in Leeds, offering:
Studio hire and custom set builds
They’re known for bold visuals and high-end results — but their search performance didn’t match the quality of their services. That’s where we came in.
The Challenge: DARE Studios’ SEO Gaps & Zero First-Page Rankings
DARE’s website was rich in creative content but lacked the SEO structure needed to rank for high-value, high-intent keywords such as:
Photo studio Leeds
Ecommerce photography
Video production studio hire
Product photography services
They had minimal visibility on Google’s first page, and were virtually invisible for AI-generated search results.
The Strategy: Local SEO Meets AI Readiness
To deliver lasting, measurable results, we implemented a hybrid strategy focused on traditional SEO best practices and AI search optimisation:
Keyword Research & Semantic Mapping
We identified 65+ relevant keywords, grouping them into semantic clusters by service and location. This allowed us to optimise for Google’s BERT and SGE systems, not just keyword density.
On-Page SEO Overhaul
We restructured pages with:
Clear H1–H3 hierarchies
Optimised title/meta tags
AI-friendly FAQs using FAQPage schema
Content Optimisation & Internal Linking
We updated service pages with long-form, search-intent-aligned content. For example, the room set photography page was expanded to include use cases, benefits, and real examples — while interlinking to related services like video production.
Structured Data & Technical Cleanup
We applied LocalBusiness, Service, and FAQPage schema across core pages, improving crawlability and AI parsing.
Performance Tracking
Using advanced rank tracking and analytics dashboards, we monitored every move — adjusting content and tags based on performance shifts.
The Results
+190 positions gained in Google rankings
Multiple keywords moved from page 3+ into the top 10
Significant increases in impressions and CTR from Google Search Console
Higher visibility across both desktop and mobile search
Improved chances of being cited in AI-generated answers by platforms like ChatGPT and SGE
Why It Matters
In 2025, ranking on Google isn’t just about keywords — it’s about entity recognition, structured data, topical authority, and AI compatibility. This case study is proof that combining AI-ready SEO strategies with solid local optimisation can generate powerful results.
DARE Studios is now easier to find, better positioned against competitors, and more discoverable across AI-powered search environments.
Want Results Like This?
At Deepblue Digital, we’ve been helping businesses thrive online for over 30 years. Whether you’re a creative studio, ecommerce brand, or service business, we can help you climb the rankings and stay ahead in the age of AI.
Contact us today to start your AI-optimised SEO journey.
