At Deepblue Digital, we’re passionate about helping creative businesses like DARE Studios grow their digital footprint — and the results speak for themselves. Over just 10 months, we helped DARE achieve a +190 position increase across key search terms on Google. From studio hire to ecommerce photography, our strategy transformed their online visibility and search performance — not just for traditional search, but for AI-powered platforms like Google SGE and Bing Copilot.
The Client: DARE Studios, Leeds
DARE Studios is a 4000 sq ft creative production facility based in Leeds, offering:
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Studio hire and custom set builds
They’re known for bold visuals and high-end results — but their search performance didn’t match the quality of their services. That’s where we came in.
The Challenge
DARE’s website was rich in creative content but lacked the SEO structure needed to rank for high-value, high-intent keywords such as:
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Photo studio Leeds
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Ecommerce photography
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Video production studio hire
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Product photography services
They had minimal visibility on Google’s first page, and were virtually invisible for AI-generated search results.
The Strategy: Local SEO Meets AI Readiness
To deliver lasting, measurable results, we implemented a hybrid strategy focused on traditional SEO best practices and AI search optimisation:
Keyword Research & Semantic Mapping
We identified 65+ relevant keywords, grouping them into semantic clusters by service and location. This allowed us to optimise for Google’s BERT and SGE systems, not just keyword density.
On-Page SEO Overhaul
We restructured pages with:
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Clear H1–H3 hierarchies
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Optimised title/meta tags
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AI-friendly FAQs using FAQPage schema
Content Optimisation & Internal Linking
We updated service pages with long-form, search-intent-aligned content. For example, the room set photography page was expanded to include use cases, benefits, and real examples — while interlinking to related services like video production.
Structured Data & Technical Cleanup
We applied LocalBusiness, Service, and FAQPage schema across core pages, improving crawlability and AI parsing.
Performance Tracking
Using advanced rank tracking and analytics dashboards, we monitored every move — adjusting content and tags based on performance shifts.
The Results
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+190 positions gained in Google rankings
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Multiple keywords moved from page 3+ into the top 10
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Significant increases in impressions and CTR from Google Search Console
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Higher visibility across both desktop and mobile search
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Improved chances of being cited in AI-generated answers by platforms like ChatGPT and SGE
Why It Matters
In 2025, ranking on Google isn’t just about keywords — it’s about entity recognition, structured data, topical authority, and AI compatibility. This case study is proof that combining AI-ready SEO strategies with solid local optimisation can generate powerful results.
DARE Studios is now easier to find, better positioned against competitors, and more discoverable across AI-powered search environments.
Want Results Like This?
At Deepblue Digital, we’ve been helping businesses thrive online for over 30 years. Whether you’re a creative studio, ecommerce brand, or service business, we can help you climb the rankings and stay ahead in the age of AI.
Contact us today to start your AI-optimised SEO journey.
