What is the quickest way to increase sales today, now?
What is the most cost effective way to advertise?
How much are you willing to pay to purchase a customer?
What marketing tactic can you switch on and off like a tap?
What marketing tactic is ready to go in a matter of hours?
How can you target your exact customers ready to buy?
What advertising do you only pay for when a customer uses it?
The answer is Pay Per Click (PPC) or Google Adwords.
The quickest and most cost effective marketing tactic Google Adwords or Pay Per Click (PPC) can be switched on and off at the flick of a switch and you only pay when someone clicks on your ads. Provided your website is set up correctly, you should convert those clicks to sales for a small investment.
The Deepblue Agency have been managing PPC accounts for many years and understand what it takes to get the most out of your PPC campaign. Anyone can easily set up a PPC campaign and anyone can easily burn through their budget without any return. PPC can seem daunting, expensive and time consuming.
The Deepblue Agency can help with all that. We can write ads that convert. We can make sure the landing pages have a high quality score which in turn reduces your Cost Per Click. We can make sure your ads appear with phone numbers, calls to action, special offers and we can research the best keywords and key phrases to reduce costs and attract customers that want to buy your products. More importantly we can monitor your ads regularly to check budgets, conversions, and more.
If you are already aware of the benefits of PPC and would just like some help and advice or management of your campaigns more efficiently then call The Deepblue Agency now on 0113 288 8522 and speak to Kate or Jason.
If you would like to know a little more about PPC then read on below.
When it comes to PPC, the majority of people will either look at you blankly or instantly discard the idea as a way for Google to earn more money. Today, we want to give you brief overview of what exactly PPC is and how it can give you an instant return on investment.
What is PPC?
It is effectively a marketing tool in which you Pay-Per-Click. Every time someone clicks on your add, you pay a fee. In simplistic terms, you are paying to earn traffic to your site.
Although at first this may seem impractical and extremely costly, you need to fully understand the system, how it works and most importantly, how it earns you money. Vitally, you set your own budget so you never pay what you cannot afford.
A PPC campaign appears as an advertisement within a Google search result. When somebody types in your desired keyword phrase, your site will appear. Although you may not have realised, you will definitely have seen these ads, they are generally the first 3 results at the top of the search page and the results in the column down the right hand side.
How does it work?
So, you already now that you have to pay each time somebody clicks on your link, but this is where the experts come in.
Think about it practically, you are paying every time someone clicks on your advertisement, so the last thing you want is X amount of people clicking it but not making a purchase or instantly leaving the site without looking around.
Everything therefore needs to be pulled together in a way that your bounce rate remains low, users find what they are looking for on your website and most importantly, your conversion rate is high.
To ensure your campaign is a successful one, keyword research is vital. Tempting people into clicking onto your site is essential, however if they click on your site and do not find what they are looking for, you have paid for nothing.
Keyword research stops this happening. By putting the time and effort in at the stage, you can save yourself a lot of money in the long-run.
Essentially, you are choosing the best keywords and keyword phrases that are most likely going to result in traffic and conversions. Using the tools available such as Google Adwords and a bit of experience, you can predict which search terms your customers are using and target these SERP’s (Search Engine Results Pages.)
Example: If you only sell red paint, you do not want to be targeting people searching for ‘blue paint’ because they are highly unlikely to buy this. So we can eliminate ‘blue paint’ people from the search results.
You have found your desired target audience through the keyword research and are ready to place your advert on Google for the world to see.
The next step is to set up a budget. This does 2 things…
1. Ensures you do not spend millions of pounds you cant afford
2. Encourage a reasonable return on investment (ROI)
The budget you set will include a Bid. This is how much you are willing to pay every time someone clicks your ad. (The more popular a keyword phrase, the more expensive the bid)
Determining a budget is a crucial step in PPC…
Example: You are in the car dealership industry and you target the phrase ‘cars for sale’. Based on how competitive the industry is, the average price of one click is around 95 pence. A budget of £100 a month is therefore going to earn you about 10 clicks, which in this industry is not competitive enough.
Creativity and Landing Pages
As mentioned previously, you do not want to be paying to divert traffic onto your page if they are unlikely to make a purchase or conversion. Being creative with your advert, including calls to action and special offers is a good technique to use. Through being creative, you are enticing people to want to visit your site, believing they will be getting an offer unavailable anywhere else.
The second part to this is the landing page. As you are setting up the PPC campaign and the advert, you will want to have a ‘landing page’ that is the target of the link.
The landing page is vital to conversion and therefore vital to your PPC campaign being a successful one.
• Attracting a potential customer to an irrelevant landing page is unlikely to lead to a conversion.
• Attracting users to a poorly designed landing page will likely to encourage them to leave instantly, increasing the bounce rate and not converting.
Optimising the landing page, using SEO and design to improve user experience and making it easy to convert will increase the success of the PPC campaign.
Monitoring and Analysis
Once the PPC campaign is live, it is essential to monitor the success. Despite all the research and data analysis before the campaign is live, it doesn’t always work. This can be down to the landing page, the advert, and the budget – there are a number of components involved in the campaign that can be affecting the results.
Using tools such as Google Analytics, we can analyse the data, find the problem and work to correct it.
It is important to remember you only pay if someone clicks.
There is a certain degree of trial and error involved with PPC but once it ‘clicks,’ it is an extremely effective marketing campaign.
Deepblue have a number of testimonials from clients that have had amazing results from PPC campaigns:
“Within the first week of my website being launched and the Deepblue Agency heading my PPC campaign, I had two jobs of £15,000 come in. I was over the moon with how quickly I earned business during a usually quieter period of business for us.”
Tom – Ecolofts Loft Conversions
“I am blown away by the immediate response that my PPC campaign has generated. We have received good quality leads with the click of a button”
Tracy – Action Roofing