Two of the most important aspects of a website that will be hampered by slow page speeds are it’s bounce rate and it’s conversion rate. If a user navigates to a website from a search engine result they only need to click the back button to go directly to a competing website if they are unhappy with time it takes to load the content they are looking for. Optimising a website for speed will reduce this affect, reducing it’s bounce rate and improving it’s conversion rate.
Below are a few ways that a website can improve it’s page speed:
- Upgrading to a premium VM or Dedicated Server hosting package that allows access to configure speed related modules such as GZip compression and the installation of server-side caching modules such as APC and Memcached.
- Using subscription based Content Delivery Networks (CDNs) from suppliers such as Amazon to host static resources such as the layout images of a website. CDNs will distribute the static resources on servers across the globe to ensure that they are downloaded quickly irrespective of where a user is located in the world.
- Lossless compression of all image content to reduce to the amount of data that must downloaded to display a webpage.