Soon enough, Deepblue are going to be introducing extra security to any websites on their server. This blog post is aimed at given you some extra information about this service and if you are not already hosted with us, to seriously consider switching before its too late.
The concept to SSL is simple – it is to make your personal information, your data and your transactions as secure as possible.
Introducing a Secure Socket Layer certificate to your website builds trust with your customers, protects both yourselves and your customers against identity fraud and best of all, (from an SEO perspective) having SSL is a positive ranking factor.
What is it?
Without getting too technical and boring readers to death, SSL is effectively an encryption that ensures any information that is used on a particular website is kept private and secure. The best example to use is Paypal.
Paypal is associated with most e-commerce sites now as it provides a simple, effective method to buying things online. To make this payment as simple as possible, Paypal contains a huge database of personal information that it must keep secure.
To do this, they use a HTTPS (a secure server) that acts as an encryption and prevents outsiders from hacking your personal information and viewing any information you enter to make a purchase.
How does it work?
This section is going to be in the simplest form possible to help give you a clear understanding of exactly what goes on.
• A site with an SSL certificate contains 2 things – encryption and identification.
• This ensures that before you enter your personal details, the site is secure and no one else has access to the details you have entered.
• The SSL certificate researches the company, checks it’s references and assures the identity of the site, then begins to encrypt any information you have provided.
• Another certificate is entered at this stage – a Certificate Authority, which ensures the 2 computers in use (the users and the site’s server) are the only computers involved.
• Next, a ‘handshake’ between the 2 computers confirms the 2 computers are secure and the data entered is scrambled, encrypted and the transaction securely takes place.
If you are still following this, well done!
If you’ve suddenly realised you are reading but you haven’t processed a single word, then here is the summary for you…
1. Having an SSL certificate for your site makes it more secure, gives your customers trust and it is a positive ranking factor.
2. SSL ensures that any personal information typed into a website is encrypted, ensuring no outside parties can access your information.
3. Deepblue are introducing this important feature very soon and if you have any further enquiries or you are worried about the security of your site, get in touch today.