Like all new industries the SEO industry has suffered some growing pains in the last few years. With many people seeing an opportunity for a fast buck it is not easy to find the right fit company for you to trust with the marketing of your business.
In the early days promises of page 1 ranking within x days were used to lure people in and maybe it was a little easier then. These days, however quick and cheap the route to ranking page one for certain key-phrases is a short route to disaster and you should be wary of snake oil salesmen offering this. A proper SEO campaign of improvement can take time, effort and care building you a position to be able to avoid Penguin and Panda updates that may be detrimental to your business.
You need to choose a company that has a proven track record of results that you can see for yourself, not necessarily a long history but at least a pedigree. You need to talk to a company that can understand your business and show a program of change over time. You might want to hold an SEO company accountable on a weekly basis and if they ask for a long contract make sure there is a break clause in the contract based on results achieved.
At the Deepblue agency we are constantly evolving all of the above and more. We like to keep the client involved as much as they can stand and even get them doing some of the work if they are up for it. There is no one who understands your business better than you. We can provide statistics on keyword traffic and what you might expect to earn from that traffic should you rank 1, 2 or 3. But it would take you to inform us that certain phrases are not applicable for various reasons. Or you might point out that key phrases we have not considered yet would be better suited at this stage knowing your customers buying habits.
Finally when you have considered much of the above, looked at the costs and what you are going to get for your money, you have to decide if you actually like the people you may be working with for quite a while to come and only you can answer that.
If you want to talk to a company that covers a great deal of the pointers in this email and more besides why not call us now on. We promise we are all out of Snake Oil.
If you feel you are not getting the true picture from your digital marketing company and you feel more should be done, why not call Kate or Emma on 0113 288 8522, we would be happy to demonstrate our digital marketing strategies to you and give you an indication to areas that require improvement on your website.