SEO is dead we hear, and with the recent changes in the Google algorithm, ranks dropping etc, you might be forgiven for thinking that this was true. Maybe, but not quite, what we mean when we say SEO is dead is that the easy routes to attracting customers have suddenly become not so easy, the honeymoon is over.
One of the main easy routes to more customers was by ranking well for a variety of keywords and watching the business come rolling in. Ranking number one was simply a case of link building, no matter what the link or where it came from. Google did warn us from the start that artificial link building was not the way forward, but many SEO companies ignored the warnings and clients seemed to reap the short term rewards by creating masses of dirty links. Google is now catching up with these tactics faster and faster and refining what it regards as a quality link or a dirty link. The algorithm is becoming increasingly clever at looking at link profiles and devaluing certain links. Most new link profiles we see here at Deepblue resemble a cliff face as of around May 2012 when the first major Penguin algorithm was introduced. Since then Penguin intelligence has been improving steadily and great swaithes of links have been wiped off the web.
So here are a few top tips to keep you in the picture and riding high or getting back to where you were if you have seen a drop.
Q. Are you targeting the correct Phrases and Keywords?
A. Keyword research is the single most important part of SEO. Keyword research is always critical. You need to focus on long-tail keywords for more immediate results, this will build authority that will ultimately help the main term and raise your overall profile.
Q. Is your content marketing performance poor?
A. You must earn recognition, social spread, and back links by giving away valuable information for free.
Q. Is your content appearing in the right places?
A. Google has been known to say “build a good website and traffic will come” this philosophy doesn’t always work on an Internet with more than five hundred million active domains. This is why even excellent content needs to be syndicated.
Q. Are you atomising your SEO/Marketing?
A. What we mean here is, stop concentrating on Google so much, look at other areas of marketing such as email, PPC, Outreach, Content, Video. In other words, spread bet.
Google is now constantly updating the Penguin algorithm. This is looking at poor and spammy link building tactics a lot more closely than previous iterations of Penguin.
There are many other improvements that could be made to your website. If you would like to learn about them, and are curious to know what our working together would involve, we would be glad to provide you with a detailed analysis in the form of a WEBSITE AUDIT REPORT.
Nowadays SEO is about earning recognition, social spread, and back links through excellent content marketing. This means SEO must be ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical. Real SEO is the path forward for you to make a long-term investment in online marketing. Our clients consistently tell us that their customers find them because they are at the top of the Google search rankings. Being at the top left of Google (#1- #3 organic positions) is the best thing you can do for your company’s website traffic and online reputation.
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For further information visit the Deepblue Agency website
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