SEO is now a measurable and quantifiable system of marketing that should not cost the earth to achieve results. At The Deepblue Agency we try to be as transparent as you need us to be without confusing you with tech talk. We take a proven, step by step approach to SEO and can work closely with any in-house staff to educate them and you as much as you need.
Below we have listed 5 easy steps you can take to make sure you have a website with the basic SEO in place. Google looks at hundreds of signals from your website and around the web, some more important than others.
1 404 PAGE ERROR
A 404 Page is displayed if a webpage cannot be found on the website. This is usually caused by a broken link or missing file. It is recommended that a website has a custom 404 page to ensure that users do not bounce off the website and can remain on track whilst browsing through the site.
2 ALT TAGS
Image ALT (Alternate) Tags explain to Search Engines what an image is about. If the Tags are missing from images it can result in a small penalty from Google. For SEO it is recommended that images are fully optimised with descriptive keyword rich ALT Tags.
Google Analytics is a FREE industry standard tool for website metrics. It is a vital part of an array of tools you should be using to track how successful your website is, including bounce rates, visits,
4 BACKLINK PROFILE
In laymans terms if another website links to your website this is considered an external link to your site. The quality of the sites linking back to you is vital. 100 links from a Poker site hold little value (unless you are a poker site) and may even cause penalties. Whereas 1 link from a well known Blog related to your business has great value.
5 GOOGLE PLACES
Setting up your Google Places and a Google Plus account correctly is becoming more and more vital as Google makes a move towards local search. You need to rank well on your local map and be found at the top of the list. This can be improved on very quickly and very easily.
If you are wanting to know more about SEO or would like The Deepblue Agency to run a website SEO check please do not hesitate to give us a call or click on the link below.