If you know a little about SEO or have been following the news you’ve probably heard about Google’s Panda and Penguin updates.
If you are not aware of these two updates and you have seen a drop in trafffic, this could be the cause.
So what happened with Panda and Penguin? Why has your traffic dropped off so significantly?
Lets Take a look at the Panda update.
How Google explain it… from Google’s own Blog:
“This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites…”
What Google has been trying to say for years is…
Stop trying to game the system; just write compelling, useful content on your website. That content makes you a “high-quality” site. If you write good content Google will find you and give you the ranking you deserve!
We know that this is easier said than done. Each page or blog post needs to be at least 200 words. That’s 200 words of COMPELLING, USEFUL CONTENT . Each page takes you at least a couple hours -that’s a couple of hours you are losing when you could be doing other work running your business.
Here’s the solution:
Let the Deepblue Agency create the content for your website or blog posts. We have in house staff ready to help you move away from writing content so YOU can focus on your business and on your website.
Here’s what The Deepblue Agency can offer:
• 100% original content created by experienced, qualified writers
• Articles are well written, unique, and SEO optimized
• All Seo content are delivered via email
• Written with a keyword density between 1-3% (article directory friendly)
• Written generally around a specific keyword phrase/topic of your choosing
• Every order is managed by a real person.
You need at least 200 words for each page…and that is just part of the overall SEO strategy The Deepblue Agency offers.
Now lets take a look at Penguin
Again how Google explains it… from Google own Blog
The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.
So Panda is all about Links, Link profile, good links, bad links.
What Google is basically saying here, along with the Panda update, is build it and they will come (or link). Good content should be the only way to attract good links.
If you have seen a drop in ranking this could be the second reason why. Bad links and poor links may be pulling your site down. If this is the case, then it is time for a link clear up. It is time to get rid of those dirty backlinks you aquired over the last 5 or 10 years and replace them with quality relevant links.
Heres what the Deepblue Agency can offer:
• Identify and profile all the spammy links or low-quality links
• Get in touch with the webmasters for each link
• Follow up each email until the link is removed
• Eventually we will have a much shorter list but no contact details
• We will then apply to Google to disavow the remaining links
Once we have tidied up you link profile we need to start replacing the lost links with new and quality links.
So if you feel you have been hit by Panda and Penguin, get in touch with the Deepblue Agency now and we can talk through your requirements.
Call now on 0113 288 8522