How do you know that the money you are paying into SEO is actually returning itself to you in the form of sales, new clients and turnover? How are you measuring the numbers, testing the statistics, proving it is worth doing?
If you’re associated with SEO in any way then you will know that content is all the rage at the moment. Everywhere you look; blog posts, social media, you tube videos, there are different pieces of information trying to elaborate the importance content has on rankings. There is even a whole conference dedicated just...Read more
Once upon a time in the good old days of SEO, landing pages were a simple, effective method of getting a specific keyword phrase to rank in the SERP’s. Fast forward into an SEO era revolving around the Hummingbird algorithm and the landing page is a very different tool.Read more