Once upon a time in the good old days of SEO, landing pages were a simple, effective method of getting a specific keyword phrase to rank in the SERP’s. Fast forward into an SEO era revolving around the Hummingbird algorithm and the landing page is a very different tool.Read more
Social media is a huge part of everyday life and the industry has grown rapidly since the days of MySpace and Bebo. Being interactive, engaging with friends/businesses and ‘Instagramming’ pictures of your Sunday dinner have become the norm and it is hard to see this changing anytime soon. Read more
You only need a basic knowledge of SEO to know that the industry has changed dramatically over the past 10 years or so. The somewhat simpler days of spamming, keyword stuffing and link farming are long gone. Instead, the digital marketing world is becoming more competitive, more difficult and more creative.Read more
The history behind SEOWhen the...
After 352 days of waiting, the Penguin 3.0 update was released… ‘Hooray’ for many, ‘Boooooooo’ for some, ‘Meh’ for others… On the 17th October, reports began circulating indicating huge changes in rankings and people began to assume this was the effect of Penguin. This was later confirmed to SEO...Read more